Insights · Leadership
Can We Please Stop Putting Lipstick on a Pig? đ·
On feedback, good intentions, and why clarity is an act of kindness.
By Eleni Kiriakou · · 7 min read

We talk a lot about the importance of feedback. How we need to get better at giving it, receiving it, and embracing it as an opportunity to grow.
But how good are we at it, really?
Because saying youâre open to feedback is one thing. Actually being open to it when someone tells you something that doesnât quite match the image you have of yourself?
Thatâs a whole different story.
And perhaps thatâs where things start getting interesting.
Who Am I, and Who Am I in the Eyes of Others?
We all have an image of ourselves. Who we are, how we communicate, how we collaborate, and how we affect the people around us.
But that image doesnât always match how others experience us.
I might see myself as clear and straightforward in my communication, while someone else experiences me as harsh, intimidating, or even a little scary.
So whoâs right?
Both of us. In a way.
My intention might have been to create clarity, but the impact on the other person was something entirely different.
And thatâs exactly what makes feedback so valuable. It gives us access to perspectives we simply cannot see on our own.
But that doesnât mean everything someone says about us is an objective truth.
Feedback is someone elseâs experience of us. Not an absolute truth about who we are.
Thatâs a pretty important distinction.
Are We Really Always Open to Feedback?
No. Of course not.
Weâre human.
We have good days, bad days, stressful periods, and moments when we can barely deal with our own thoughts, let alone someone elseâs opinion of us.
And yet, we sometimes expect people to be ready to receive feedback simply because we happen to be ready to give it.
But just because Iâm ready to say something doesnât mean youâre ready to hear it.
So why not start with a simple question?
âI have some feedback Iâd like to share with you. Do you have the time and headspace for it?â
It might sound like a small thing, but to me, it demonstrates something incredibly important.
Respect.
Iâm giving you the opportunity to choose when youâre in a position to actually listen.
And no, that doesnât mean we should avoid difficult conversations or allow people to opt out of hearing things they need to hear.
It means being more intentional about creating the conditions for our message to actually land.
Because whatâs the point of giving feedback if the other person isnât in a position to receive it?
The Feedback Ladder â Why Do We Get Defensive?
Have you heard of the Feedback Ladder?
Itâs a way of describing the different reactions we can go through when receiving feedback.
We might start by rejecting it.
âNo, thatâs not true at all!â
Then we move into defending ourselves.
âYes, but you need to understand why I did thatâŠâ
We start explaining, justifying, and sometimes even dismissing the situation before weâve actually understood what the other person is trying to tell us.
And somewhere along the way, if we manage to put our ego aside for a moment, we might start genuinely listening.
Not because we necessarily agree.
But because weâre curious.
âWhat has this person experienced that I havenât been able to see?â
I think thereâs something quite beautiful about that.
We donât have to agree with every piece of feedback we receive. But we can choose to explore it.
Because growth rarely begins with already knowing everything.
It often begins with being curious about what we donât yet understand.
Can We Please Stop Putting Lipstick on a Pig?
Now, letâs talk about one of my personal favourites.
Or rather, one of my biggest frustrations when it comes to feedback.
The Sandwich Method.
You know the one.
Start with something positive, deliver the uncomfortable message, and then finish with something positive again.
As if the difficult part somehow becomes easier to swallow when we wrap it in enough compliments.
I like to call it the lipstick-on-a-pig method.
Because thatâs exactly what I think weâre doing.
Weâre trying to make something uncomfortable look prettier by decorating it.
The problem?
People arenât stupid.
Most people quickly realise that the positive comments were just a warm-up act for what you really wanted to say.
And what happens then?
The positive feedback loses its value.
It becomes fluff. Something we say to soften the blow.
And honestly, I think thatâs a shame.
Because genuine appreciation deserves to stand on its own.
If someone has done something well, tell them!
If someone has done something that needs to change, tell them that too!
We donât need to mix the two just because weâre uncomfortable with discomfort.
Clarity and kindness are not opposites.
Quite the contrary.
I believe being clear with someone can be one of the kindest things we do.
Is There Really Such a Thing as Positive and Negative Feedback?
We often talk about positive and negative feedback.
But I wonder if weâre oversimplifying things.
What actually makes feedback positive or negative?
Is it the content? The way itâs delivered? Or how the receiver experiences it?
I prefer to think of feedback as something that either reinforces a behaviour or helps us change one.
In both cases, the purpose is growth.
And if we start from the assumption that people have good intentions and are doing the best they can with what they know and have available, shouldnât our feedback come from that same place?
Not from a need to be right.
Not from frustration thatâs been building up for weeks.
And definitely not from a desire to put someone in their place.
But from a genuine desire to help.
Good Intentions Arenât Always Enough
Hereâs another thing I think is important.
We can have the best intentions in the world and still affect others in ways we never intended.
I might say something because I want to help, but the other person feels belittled.
I might try to be efficient, but someone else feels steamrolled.
I might think Iâm being encouraging, while the person in front of me feels pressured.
That doesnât automatically mean I did something wrong.
But it does mean I need to be willing to understand the impact of my behaviour.
And the same goes the other way around.
Just because I experienced something in a certain way doesnât mean the other person intended to make me feel that way.
Thatâs why I believe we need to get better at separating intention from impact.
And more importantly, we need to get better at actually talking to each other instead of creating our own stories about each otherâs intentions.
Curiosity before assumptions. Always.
So How Do We Give Feedback That Actually Makes a Difference?
I donât think we need more complicated models or perfectly crafted sentences.
I think we need to get better at a few very human things.
Being clear about what weâve actually observed instead of presenting our interpretations as facts.
Explaining how something affected us instead of telling someone who they are.
Being genuinely curious about the other personâs perspective.
And perhaps most importantly, remembering why weâre giving feedback in the first place.
To help someone grow? To improve our collaboration? To create understanding?
Or simply because we need to get something off our chest?
Itâs worth thinking about.
Because sometimes I think we call something feedback when itâs really just frustration in slightly nicer packaging.
And What About Receiving Feedback?
Itâs easy to talk about how other people should give feedback.
Itâs considerably harder to examine ourselves as receivers.
How do I react when someone tells me something I donât agree with?
Do I listen to understand?
Or do I listen just long enough to prepare my defence?
Can I accept that someone else has experienced me in a way that doesnât match my own self-image?
And can I do that without feeling like my entire personality is under attack?
I believe that takes self-awareness, psychological safety, and a pretty generous dose of humility.
Because we are not our behaviours.
We can do something poorly without being bad people.
And we can receive feedback about something weâve done without it meaning that everything else we do has lost its value.
Maybe Feedback Is Really About Relationships?
The more I think about feedback, the more I realise that, to me, itâs not primarily about technique.
Itâs about relationships.
About trust.
About having the courage to be honest with each other without losing our kindness along the way.
About creating environments where people donât have to be perfect. Where mistakes are allowed to be mistakes. And where we genuinely want to help each other become better.
Because in that kind of environment, feedback becomes less threatening.
It becomes a natural part of how we grow together.
And perhaps thatâs where we need to start.
Not with yet another model for packaging our messages.
But by reflecting on how we see the people around us.
Because if I genuinely believe you mean well, and you genuinely believe I mean well, weâve already come a pretty long way.
And the pig?
Letâs leave it exactly as it is.
No lipstick required. đ
A Question to Take With You
When was the last time you received feedback that genuinely made you stop and think? And what made it possible for you to actually hear it?
Thinking about your own team?
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